19, Авг 2022
How to Customize the Search Results Page in WordPress


Do you want to customize the search results page on your WordPress website?

The search results page can help users find the content they are looking for. Customizing it will improve the user experience on your site, which leads to more page views and conversions.

In this article, we’ll show you how to easily customize the search results page in WordPress without writing any code.

Here is a step-by-step breakdown of the topics we’ll cover in this article.

Why Customize Search Results Page in WordPress?

By default, your WordPress website comes with a basic search feature. It allows users to look for content matching their search terms, but the search results are not very good.

No results found

Often search terms return no results, even when there are possibly several matches that would answer the user’s query.

The search itself is slow, requires a page load, and if multiple users end up using the search feature at once, this could slow down your website.

By customizing your search results page in WordPress, you would be able to implement a faster search system with a better user experience and more helpful search results.

More search results found

Sounds good? Let’s get started.

Step 1. Setting up SearchWP as Your WordPress Search Engine

SearchWP is the best WordPress search plugin on the market. It allows you to improve WordPress search by replacing it with a faster and more accurate search engine.

SearchWP Homepage

It automatically indexes your content in the background, which allows searches to run faster. Plus, you don’t need to replace the default WordPress search forms and templates.

First, you need to install and activate the SearchWP plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you need to visit SearchWP » Settings page and switch to the License tab. Enter your plugin license key, which you can find under your account on the SearchWP website.

SearchWP license key

Once you have activated the license key, you can switch to the Engines tab.

You’ll notice that SearchWP has set up a default search engine for you. It uses your WordPress posts, pages, and media as sources.

SearchWP sources

Under each source, you can adjust the sliders to give more relevance to an attribute than another.

Want to include more places in search results? Click on the Sources & Settings button to add them.

Additional sources

For the sake of this tutorial, let’s add Comments as a search source.

After you click Done, a new tab will appear under the sources list. However, it will be empty, and to make it useful, you need to click on the ‘Add/Remove Attributes’ button.

Add attribute

This will bring up a popup where you can select which attributes you want to include in your search.

For instance, we used Comment text to be used as an attribute.

SearchWP search comments

After adding an attribute, you can assign a weight to it in your search results.

More weight means SearchWP will consider that attribute more relevant than other attributes under this source.

Adjust attribute weightage

Once you are finished reviewing search sources, you can go ahead and click on the Save Engines button.

Save search engines

SearchWP will now start building a search index based on your settings.

Once finished, you will see 100% under the Index Status.

Index status

Your SearchWP engine will now automatically replace the default WordPress search. If you already have a search form on your website, then you can go ahead and try it.

If you don’t have a search form on your website, then you can add one by visiting the Appearance » Widgets page. Simply add the Search widget or block to your sidebar and click on the Update button to save your changes.

Adding a search block to your WordPress sidebar

You can now visit your website and try out your new and improved search feature.

Step 2. Adjusting The Search Results to Promote Important Content

Now that you have replaced the default WordPress search with SearchWP, it is time to look at how you can customize it further to generate even better search results.

We’ll start by promoting important content in search results. These could be blog posts that bring you more revenue, sales pages, lead generation landing pages, and more.

First, you need to visit the SearchWP » Extensions page and install the ‘Custom Results Order’ extension.

Custom Results Order extension for SearchWP

Next, you need to visit the SearchWP » Statistics page.

Here you can see which search terms or keywords are popular among your users.

Search statistics

Note: If you have just installed the plugin, then you may not have enough data here. You can wait for users to enter a few search terms to collect more data.

Now, look for the keywords where you want to promote a particular post and page in the search results.

After that, go to SearchWP » Settings page and select Custom Results Order under the Extensions tab.

Custom results page

Enter the keyword where you want to promote a post or page to the top, and then click on the Add Search Query button.

SearchWP will show you the results for that particular query. You need to select the content that you want to promote and then click on the Promote to Top button.

Promote post or page in search results

Your selected post or page will now start appearing at the top for that particular search keyword.

You can always come back to the same page and unpin that post or page from the top or perhaps add a different one.

Remove promotion

Step 3. Exclude Content from WordPress Search Results

Sometimes you may have content that you don’t want to appear in search results. For instance, a page promoting a sales event that has expired or an outdated blog post.

SearchWP allows you to easily exclude any post or page you don’t want to include in search results.

First, you need to visit the SearchWP » Extensions page and install the ‘Exclude UI’ extension.

Exclude UI extension

After activation, you can simply edit the post or page you want to exclude from search results.

Under the ‘Post’ panel on the edit screen, you’ll now see an option to exclude that post from search results.

Exclude post from search results

Simply check the box and click on the Update button to save your changes.

SearchWP will now stop showing that post or page in search results.

Step 4. Make Search Results Appear Instantly in WordPress

Normally, your SearchWP search results will appear using the theme template file provided by your WordPress theme.

However, what if you could show the users the results as soon as they start typing?

This feature is called live search, and you may have already seen it on search engines like Google and Bing.

Let’s add live search to your WordPress site to make search an even better experience for your users.

First, you need to visit the SearchWP » Extensions page and install the ‘Live Search’ extension.

Install live ajax search

Upon activation, the extension would start working automatically.

You can now go to your website and start typing keywords in a search form to see it in action.

Live search preview

For more detailed instructions, see our tutorial on how to add live search in WordPress.

Step 5. Search in More Places on Your WordPress Site

SearchWP can be configured to search in more places on your WordPress site. For instance, it can search in custom fields, PDF documents, shortcode outputs, and more.

Depending on where you want to enable search, you can turn these features on and off as needed.

Enable Search for WordPress Custom Fields

WordPress custom fields allow you to store additional meta data for your WordPress posts and pages. They are also used by WordPress plugins to store data related to a post or page.

To include custom fields in your search sources, go to SearchWP » Settings page and click on the Add/Remove attribute button below a source.

Add search attribute

This will bring up a popup where you can select a specific custom field or select any meta key.

Click on Done when you are finished and don’t forget to click the Save Engines button.

Include custom fields in search results

SearchWP will now start using custom fields as a source and will include matching posts in the search results.

For more details, see our guide on how to how to make custom fields searchable in WordPress.

Enable Search in PDF and Documents

SearchWP can also search inside PDF files and office documents uploaded in your WordPress media library.

Simply go to the SearchWP » Settings page and click on the Sources & Settings button for your search engine.

SearchWP sources

This will bring up a popup where you need to make sure that the Media is selected as one of the sources.

Then, click the Done button.

Media source

After that, scroll down to the sources list on the Engine settings page to locate the Media tab.

From here, you need to click on the Add/Remove Attributes button.

Media attributes

This will bring up a popup where you can select which attributes you want to include in your search results.

Click on the Done button after making your selection.

Select media attributes

Next, you can move the slider up and down to adjust the weight you want to give to a particular attribute in search results.

Once finished, don’t forget to click the Save Engines button to save your settings.

Adjust relevancy

Enable Search in Shortcode Outputs

Many WordPress plugins use shortcodes to output data in your WordPress posts and pages.

If this shortcode data is important for your WordPress website and will help improve search results, then you can enable Shortcode Output parsing in SearchWP.

Simply go to the SearchWP » Settings page and switch to the Advanced tab. From here, you need to check the box next to the ‘Parse Shortcodes when indexing’ option.

Parse shortcodes in search results

After that, click the Wake Up Indexer button to run a new indexing process in the background to include shortcode output in search results.

Step 6. Include eCommerce in WordPress Search Results

SearchWP makes it super easy to improve eCommerce search results on your online store.

It comes with powerful integrations for popular eCommerce plugins, including WooCommerce and Easy Digital Downloads.

Here is how you’ll turn it on for your WooCommerce store. Other integrations work similarly as well.

First, you need to go to the SearchWP » Extensions page and install the WooCommerce Integration extension.

WooCommerce integration in search results

Upon activation, go to the SearchWP » Settings page.

Then click on the Sources & Settings button for your search engine.

SearchWP sources

This will bring up a popup where you need to make sure that the Products option is selected as one of the sources.

After that, click on Done to exit the popup.

Add products in search results

Now, scroll down on the Sources screen, and you’ll see the Products tab.

You can adjust the attribute weight by moving the sliders or clicking on the Add/Remove attributes button to select custom fields or product categories.

Product attributes

Once you are finished, don’t forget to click the Save Engines button to save your settings.

For more detailed instructions, visit our guide on how to improve WooCommerce product search in WordPress.

We hope this article helped you learn how to easily customize the search results page in WordPress. You may also want to see our guide on how to get more traffic to your WordPress site or how to track user journey on WordPress lead forms.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.





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19, Авг 2022
Local Consumer Search Behavior Trends July 2022


Each month, we anonymize and analyze the local search performance data of over 170,000 enterprise brand locations that use Rio SEO’s solutions for their local marketing needs. The insights we gather from these aggregated Google Business Profile (GBP) data points validate important industry-wide context. You can use these insights to better understand the trends you’re seeing in your own locations’ GBP reporting and see how your metrics fare against your competition. But, how did local consumer search behavior trends July 2022 presented impact enterprise brands in other industries?

High-Level Local Consumer Search Behavior Findings For July 2022

July was a stand-out month in local search for multi-location brands in the sit-down and quick-service restaurant verticals, with double-digit gains in both search volume and average listing views. 

Our data shows that ongoing month-over-month (MoM) and year-over-year (YoY) gains in average total listing searches and views across most verticals indicate consumer spending is not slowing down. This is despite the macroeconomic climate, including inflation and talk of a looming recession. Clicks to call were down YoY across all verticals as a year ago. At that time, COVID-19 concerns and questions continued to drive local consumers’ informational needs. In 2022, however, we’ve seen customers return to feeling comfortable shopping and engaging in person once again.

Retail metrics rebounded from June with MoM increases in average listing views +14%, searches +8%, and clicks +3%. However, it’s worth noting that GBP nsights do not differentiate between organic paid search activity. Increasing spending on paid search during back-to-school campaigns could factor into this month’s retail figures.

Let’s dive deeper into how local consumer behavior trended for each of the eight diverse verticals we study monthly.



Service Businesses

July 2022 Service Businesses Findings

Service businesses (including postal services, storage facilities, pest control, gyms, staffing agencies, and more for the purposes of our research) saw substantial gains in total business listing views (+31.9%), searches (+25.7%), and clicks for driving directions (+16.1%), when compared to July 2021. 

Clicks to call service businesses continued their monthly decline trend we’ve been seeing the past few months, falling another 23.4%. Despite this, clicks for driving directions were up 16% YoY. While clicks to call were down, clicks for driving directions indicates a continued interest in visiting service business locations.

Gyms, in particular, have struggled to regain pre-pandemic momentum. Consumers have largely looked to outdoor activities for their physical fitness goals since the pandemic, with just 15.18% recently saying they believe a gym membership is the best way to achieve their fitness goals. That’s down a staggering 63.31% from the start of 2020.

The future outlook for the fitness industry is brighter, though. The industry is expected to grow 171.8% by 2028, with a growth rate of 33.1% per year. Gyms – and service businesses of all kinds – can make it easier for motivated consumers to find their locations by focusing now on local SEO best practices to help boost their search visibility. 

Financial Services

July 2022 Financial Services Findings

Staying on course with May and June’s local consumer search behavior trends, financial services businesses continue to see marginal increases across most metrics. Clicks to call are the exception and fell 6.5% MoM and 17.8% YoY in July. Given the increases in clicks for directions, this seems to indicate that searchers are more comfortable simply navigating to a location than calling ahead with questions.

Concerns that a recession may be inevitable are causing great cause for concern among consumers. A Q2 GDP report shows that annualized spend in personal consumer expenditures actually rose 1%; however, experts fear that consumers’ staying power may soon run out.  

In times of financial uncertainty, consumers’ informational needs tend to increase. We saw this at the beginning of the COVID-19 pandemic as consumers took to search to learn which businesses were open, what products were in stock, where they could access certain services, and more.

Financial services brands can prepare for a potential influx in consumer search behavior and phone calls by ensuring that:

  • All local listings are as complete as possible and up to date.
  • Locations make good use of GBP amenities available to financial services brands to differentiate the business in competitive search results.
  • Google Business Profile Messaging is turned on and actively being monitored, alongside local reviews.
  • Responses to FAQs are available to customer service agents and on local pages where consumers can access them.

Sit-Down Restaurants

July 2022 Sit Down Restaurant Findings

Sit-down restaurant local marketing metrics experienced the most significant growth of the eight verticals we study every month. Total listing views, searches, and clicks to website all grew by double digits MoM. YoY growth was impressive too, with total listing views and searches up 40% and 30%, respectively.

Recent Black Box Intelligence insights reveal an interesting opportunity for dine-in restaurants in that demographics data suggests older patron visits have not returned to pre-pandemic levels. To better appeal to this demographic, consider maintaining curbside pickup services. Older generations may experience accessibility issues to a greater degree and have ongoing concerns about their susceptibility to COVID-19. This cohort values a truly socially distant curbside service where they are not required to go in-store to process payment and receive their order.

You can better connect with this audience in local search by using all available attributes for restaurants, offering up-to-date menus and online ordering on restaurant listings, and using Google Posts to promote special offers and deals for seniors. A local marketing partner with combined technology and service offerings can help achieve these optimizations at scale.

Quick Service Restaurants

July 2022 Quick Service Findings

The quick-service restaurant vertical continues to see improvements in local search performance, a trend we’ve seen persist over the past four months. Like sit-down restaurants, quick-service restaurants saw double-digit increases in listing views and searches MoM. YoY metrics also mirrored sit-down, with a 44% increase in listing views and a 30% increase in total searches.

Consumers crave personalization, and fast food customers are no exception. Quick-service restaurants can start with the basics and offer customers a secure profile in which their order history, primary preferred location, and menu favorites can be stored. This allows customers to quickly view their favorite items and reorder at the click of a button as they’re heading home from work, running the kids to afterschool activities, or grabbing a quick lunch. You can read more about the importance of digital ordering and personalization in this recent QSR Magazine article.

How you get customers to start their customer experience with your business often begins in local search. From each restaurant’s Google Business Profile listing, give hungry consumers multiple options to engage. You can use Google Posts for special offers and to highlight new menu items. Feature the location, team, and products in photos and videos. Use the website URL field in every GBP to send visitors to their closest location’s sign in and ordering page. Meet them in that moment with a choose-your-own-adventure experience that lets them choose their next step in the path to purchasing a meal.

Hotels

July 2022 Hotel Findings

Hotels saw MoM growth in every GBP performance metric tracked. This is to be expected, as July tends to be a popular travel month for summer travelers. Total views, total searches, and clicks to call all dropped substantially, from 14% to 31%, compared to last July. 

However, this doesn’t translate to a loss of business; it’s an indicator of the changing informational needs of travelers. According to STR, demand rose 3.4 million rooms YoY the week ending July 16, marking the second-largest gain for this specific week since 2000. With 28.2 million rooms booked, it was the fourth-highest week for weekly demand since STR began benchmarking it 22 years ago. Weekly occupancy has now recovered to 93% the level in 2019.

HospitalityNet reports that the hottest hotel markets this summer include Atlanta, Austin, Charlotte, Dallas, and Nashville. Hotel brands experiencing a surge in demand must be equipped and staffed to meet searchers in their decision-making moments with up-to-date property photos and GBP amenities, Google Messaging to enable interaction with the hotel without leaving the search experience, and a robust local review monitoring solution and workflow to not only respond quickly but maximize the value of important customer feedback, as well.

Retail

July 2022 Retail Findings

Enterprise retailers enjoyed increased listing views in search this July, up 14.3% over June and 31.1% YoY. Clicks for directions rose 3.6% MoM and 11% YoY, as well, indicating there is still strong consumer interest in local retail locations.

However, consumers seem to be spending less. Retail sales volume stalled in July with marked declines in clothing and clothing accessories store (-0.6%) and department store (-0.5%) sales. Online sales jumped 2.7%, largely influenced by Amazon Prime Day on July 12 and July 13.

As economic uncertainty continues to plague the market, retailers should expect customers to be looking for specials, deals, and discounts. The Offers Google Post type  can help locations gain additional visbility in competitive SERPs. Be sure to have a strategy in place for removing Posts too once they become outdated, to keep your promotions accurate and up to date.

A technology solution  can enables permission-based content updates to facilitate local content creation, as well as publish and schedule coupons and events across the brand. Local events, activities, and coupons will be integral to your holiday marketing strategy this year as consumers look for ways to trim their budget. 

Healthcare

Healthcare Google Insights July 2022

Despite small increases in local consumer search performance in June, July saw contrasting results. Healthcare business’ performance metrics declined slightly across every metric measured MoM, making it one of the only industries we study to see declines across the board MoM this month(aside from multi-family residential, up next). 

Healthcare performance figures weren’t all doom and gloom, though – not when compared to last July’s data. This year, healthcare brands saw a 31% increase in total listing views and a 13.54% increase in total searches YoY for July.

This may be due to new COVID-19 cases continuing to emerge. New hospital admissions due to COVID-19 are up again in the U.S., with over 31,000 admissions for the week ending July 11, according to the CDC. The organization predicts this upward trend will continue and projects up to 13,800 hospital admissions by Aug 5. 

Multi-Family Residential

Multi-Family Residential Google Insights July 2022

Multi-family residential brands saw large gains across nearly every metric measured MoM in June. However, July was a completely different story. The largest declines were in clicks to call, which dropped 15.4% MoM and 22.5% YoY. Clicks to the website were down substantially from July 2021 as well, falling 14.8%. The lone outlier this month was in clicks for directions, which were up 9.3% YoY (but still fell over 5% from June). 

Housing prices and sales have been cooling in the face of rapidly increasing materials costs, rising mortgage rates, and concerns of an impending recession. Housing starts in the U.S. fell 9.6% MoM in July to an annualized rate of 1.446 million units, the lowest since February 2021.

The housing sector has been cooling down amid soaring prices of materials and rising mortgage rates, leading consumers to rent instead. 

Mutli-family residential brands might turn their attention to student housing, one segment of the market that shows no signs of slowing down, according to recently released reports from Berkadia, RealPage, and Yardi Matrix. Brands can get in front of motivated student searchers by optimizing GBP descriptions and publishing Google Posts to make clear these rentals are available through your company. Augmenting organic search performance with paid ads may be a good short-term strategy too, especially in fiercely competitive markets.

See more local search trends by vertical for previous months and stay tuned next month for more in-depth local consumer search behavior insights.



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19, Авг 2022
14 Stellar SEO-Friendly Shopify Store Examples For Inspiration


To run a successful Shopify store, a thorough understanding of SEO is essential.

A well-planned and executed SEO strategy has endless possibilities for generating your Shopify store’s organic traffic and sales.

Shopify SEO, however, is a different ball game from other forms of SEO, such as a WordPress blog or news site.

You aren’t interested in generating organic traffic to boost your advertising revenue. You’re in the market for transactions.

Ecommerce SEO requires you to attract people to your Shopify website who have money and are motivated to use it as soon as possible.

The balance is found in making your Shopify store both crawl bot-friendly and appealing to search engines for money-making keywords, as well as making your site human-friendly – ultimately getting customers to buy.

To understand what constitutes an SEO-friendly Shopify store, I’ve looked at 14 Shopify stores and highlighted the SEO-friendly elements to inspire your own store’s design and function.

1. Focus On Both User- And Search-Engine-Friendly Navigation

A clean and well-structured navigation menu makes it easy for customers to find what they want.

It also signals the most valuable pages in your Shopify store to search engines, helping them better understand what your store sells and making it easier to index pages.

In terms of SEO, your navigation links should be keyword-rich.

Galen Leather uses well-structured navigation with thoughtful menu categories and keyword-rich collection links to direct the customer.

Screenshot from GalenLeather.com, August 2022

If your store utilizes faceted navigation, be aware that this can create SEO challenges of duplicate content, index bloat, and crawling issues.

In Shopify, faceted navigation allows people to filter a list of items by brand, color, size, price, and features.

In this situation, a careful evaluation and strategy are needed to manage your faceted navigation.

2. Exhibit Expertise And Authority In Your Niche

Does your Shopify store display Expertise, Authoritativeness, and Trustworthiness (E-A-T)?

It’s no secret that search engines value websites that display E-A-T characteristics. One way Shopify stores can achieve this is by niching down. When you do one thing well, it’s a clear signal to Google that you are the go-to brand or person in that space, and that it should direct users to you as such.

Squish Face is a great (and adorable) example of a store that has a super-focused niche and laser-focused content to display said expertise.

Shopify website displaying expertise SquishFace.com

Screenshot from SquishFace.com, August 2022

While E-A-T is more complex than simply positioning yourself as an authority, this is just one example of how small brands can compete with large multi-national retail chains when they own their E-A-T strategy.

Read the Google E-A-T guide to learn more about creating content that Google wants.

3. Employ A Keyword-Rich URL Structure

Keyword research underpins SEO.

A targeted keyword strategy mapped from page to page will help you focus on serving the best content to match that search intent.

You should use these keywords and search intents to structure your on-page content and URL slugs.

Raw & Fresh uses short, sharp URLs to categorize its collection pages logically – sending a clear message to search engines about the nature of this collection. From a user’s point of view, you know exactly what to expect.

SEO-friendly URL slugs RawandFresh.com.au

Screenshot from RawandFresh.com, August 2022

4. Use A Keyword-Targeted H1 Tag

It’s surprising how common it is for Shopify stores to get this simple SEO element wrong.

Common mistakes include wrapping the logo in the H1 tag, using duplicate or irrelevant content in the H1 tag, or forgetting it altogether.

Bara Sportswear uses the collection and page titles to define its H1 tags: the simplest and most consistent approach.

Keyword-Targeted H1 Tag BaraSportswear.com

Screenshot from Google, August 2022

5. Optimize Images

SEO is so much more than simply words on a page. It also encompasses unseen image optimization elements, like image alt text and file names.

Even with improvements in AI technology being able to read and discern imagery, using descriptive and informative image file names and image alt text will help search engines and the end user find your content more easily.

Offroad Tents optimizes its written content and other media like videos, images, and reviews.

Optimizing other forms of media will help drive organic traffic through image search, YouTube search, and even reviews.

Optimized images - OffRoadTents.com

Screenshot from OffroadTents, August 2022

6. Utilize Internal Links

Internal links help crawl bots better understand the context of links and pass link value on to other pages in your store.

SEO best practices involve always using the canonical version of the URL when internally linking to that page – ensuring the correct version of the URL will receive SEO value generated from further links.

Shopify defaults to using the collection base of a product page, so this can be challenging for some stores to master.

Sans Drinks is one example of a Shopify store leveraging internal links between the collection, product, and blog pages while using the correct, canonical version of product pages. Consistent canonicalization instructs Google to index the correct version of the URL and pass on link authority to the preferred URL.

Internal Links Example SansDrinks.com.au

Screenshot from Sans Drinks, August 2022

7. Have A Clear Content Strategy

A Shopify store cannot succeed in the saturated online space without a clear content strategy.

No matter how many good links you build and how powerful your site is, it’s useless without a good content foundation. Rather than contributing to the noise, make your content stand out.

Imagine being able to attract over 50,000 organic users a day to your store through your blog content.

Scandinavian Biolabs has 50,000 organic users on Ahrefs Screenshot from Ahrefs, August 2022

That’s the reality for Shopify stores like Scandinavian Biolabs, which leverages blog content to consistently outrank heavy hitters like Healthline, Wikipedia, and Mayo Clinic.

Clear SEO Content Strategy - ScandinavianBioLabs.comScreenshot from ScandinavianBiolabs.com, August 2022

 

With appropriate optimization and a bit of ingenuity, it has also been able to capture featured snippets.

For a Shopify store, content is more than a blog. You need to optimize all your title tags, meta descriptions, and content areas seen on your store, just like collection and product descriptions.

8. Create Helpful Collection And Product Page Descriptions

Collection pages are the engines that power a Shopify store’s SEO campaign.

This often-overlooked SEO element can be the difference between ranking on the first page and not making the cut.

Create collection descriptions that incorporate keywords as simply and effectively as possible. Don’t dribble on, and avoid keyword stuffing.

Similarly, what is the point of having an amazing product page if no one sees it in the first place? Focus on creating content that ranks first, and work on refining for conversions once you generate the traffic and momentum to gather helpful data.

Blue Bungalow does a good job of utilizing collection pages to link to other relevant pages in its store. The company also summarizes the products customers can expect to find on that page.

Collection Page Description Example BlueBungalow.com.au

Screenshot from BlueBungalow.com.au, August 2022

9. Optimize Title And Meta Descriptions

Think of each page on your store as a marketing opportunity. Every page can pull in traffic and then drive sales.

Consider levers you can push to hook someone, such as free shipping offers, free returns, a celebrity endorsement, 5-star reviews, and special media appearances.

When High Fidelity’s Shopify store appears in search results, a well-optimized homepage title and meta description show. It’s eye-catching and speaks with authority.

Optimize Title and Meta Descriptions HighFidelity.com

Screenshot from HighFidelity.us, August 2022

While not all search engines will use your own custom title and meta descriptions, they are still important to customize, just in case.

10. Implement Schema Markup

Implementing complete schema markup is one of the most underrated aspects of an SEO-friendly Shopify store.

The most meaningful schema markup for a Shopify store includes:

  • Breadcrumbs: This helps show the customer a clear navigation path when clicking from a collection page to a product page – and makes it easy for them to backtrack.
  • Product Markup: This helps your SERP results shine brighter and attract more clicks.
  • Review Markup: Who doesn’t want to showcase those five bright, shiny stars, and what customer can resist clicking on a search result other customers are raving about?

If you’re uncomfortable installing schema markup yourself, one of the best out-of-the-box apps is JSN-LD for SEO.

Herb Cottage displays clear and concise breadcrumb markup to help with user navigation and to create valuable internal links for crawl bot indexing. Its five-star product review markup displayed in the search engine results is also worth bragging about.

Schema Markup Implemented HerbCottage.com.au

Screenshot from Google, August 2022

11. Customize Language Translations And Optimize Hreflang Tags

If you run multiple Shopify accounts targeting different languages and geo-regions, having the correct hreflang tags is crucial. Incorrectly implemented hreflang tags could be sabotaging your international SEO.

Hreflang tags are important for international SEO, as they tell Google which is the correct version of the website to show based on the user’s language and/or location.

By default, Shopify does not manage hreflang tags across multi-domain stores without custom development or the assistance of an app like the Hreflang Tag Manager App.

Here’s a great example of what correctly implemented hreflang tags look like from Curvy.com.au.

Hreflang Tags Implemented Curvy.com.au

Screenshot from Curvy.com.au, August 2022

12. Fast Page Load Time

A fast-loading Shopify store isn’t going to impact your SEO as significantly as many other SEO elements mentioned here.

It’s important to note, though, that the time it takes for a page to load can be the difference between making the sale or having a customer click away.

You can get a clear understanding of improvement areas by using tools like Google’s Core Web Vitals, GT Metrix, and Page Speed Insights. There are many ways to diagnose and optimize page speed.

One Shopify store that has lightning-fast page speed is Sonoran Spice. It certainly makes browsing its store a breeze.

14 Stellar SEO-Friendly Shopify Store Examples For Inspiration

Screenshot from GTmetrix.com, August 2022

A fast-loading Shopify store can have flow-on effects on other SEO areas, helping reduce bounce rates and improve conversions.

13. Design For Mobile

Clunky, non-responsive web design can be the death of sales. Shopify supports responsive themes, and it’s easy to find a theme designed to display seamlessly on a whole range of devices.

A mobile-friendly Shopify store is essential, and it’s important to avoid common mobile-first indexing problems.

Any content you want indexed needs to show on the mobile version of your website. If you’re serving different versions of your site to customers based on their medium, then you’re potentially sabotaging your SEO.

For some stores, this may pose a challenge if you’re trying to appease crawl-bots rather than the user with lengthy, keyword-stuffed collections and product descriptions.

Petal and Pup is one store that gets to the point and does this well.

Mobile Optimized PetalandPup.com.au

Screenshot from PetalandPup.com.au, August 2022

It serves a slick, responsive design to mobile users and includes necessary SEO content on page, without compromising usability.

14. Customer Reviews

Online reviews impact 93% of purchasing decisions.

Consumers rely on their peers for input when buying products online. And as Google trusts users’ actions, searchers who visit your website, read your customer reviews, and then make a purchase send a strong signal to search engines that communicates your website’s trustworthiness and authority.

Word-of-mouth marketing builds trust, educates other customers, elevates your reputation, and gets people interested, which can have flow-on effects for SEO in indirect ways, too.

The more people are talking about your store, the more likely it is that other bloggers and websites will talk about it through product mentions, in-depth reviews, and backlinks.

Customers can provide the most personalized and persuasive content through case studies, testimonials, and reviews. Highlighting these glowing reports on your Shopify store is an excellent way to close a sale.

That’s been the case for Life Boost Coffee, which proudly (and rightly so) displays its many positive customer reviews on its product pages using the Judge.me app.

Customer Review LifeBoostCoffee.com

Screenshot from LifeBoostCoffee.com, August 2022

It’s one thing to be told to implement SEO for your Shopify store, but another thing entirely to be shown clear examples of what this looks like in action.

Now, it’s time to reflect on your own Shopify store’s SEO strategy and implement these recommendations.

More resources:


Featured Image: Kaspars Grinvalds/Shutterstock





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19, Авг 2022
What Goals Should I Be Tracking in My Analytics Tool?


Updated on 8/17/22 to include Google Analytics 4 content.

What comes to mind when you think of the word “goal”? 

Most people, myself included, think of personal goals or ambitions for their own life: obtaining a master’s degree, running a marathon, or traveling to every continent. 

Others think of business goals: reaching an annual sales target, launching a new product or service, or expanding from selling in local to global markets. Analytics goals are different, although they can help measure and track progress toward your business goals. 

In this post, we’ll untangle the definition of goals and help you understand what to configure as a goal in your analytics platform. We’ll use Google Analytics (Universal Analytics and Google Analytics 4) as an example today, but you can configure similar goals in most analytics tools. 

We will use the term “goal” to include GA4’s “conversions” since “conversions” are meant to replace “goals” in the latest Google Analytics product.

How Do Analytics Goals Differ From Business Goals?

To tease out a proper distinction between an analytics goal and a business goal, we need to understand how it’s defined in the platform you work in. Google Analytics defines a goal as:

“…a completed activity, called a conversion, that contributes to the success of your business.”

Since Google Analytics primarily tracks websites and apps, the implication is that the “completed activities” they mention as goals are online activities. Whereas business goals can (and do) often include offline measures that are impossible for a user of your website or app to accomplish.

Naturally, there’s a lot of overlap in analytics goals and business goals for companies that do a large percentage of their sales online, like e-commerce retailers or gaming app developers.

And for companies that do a large percentage of sales offline, it’s also possible to connect CRM systems to web analytics platforms and better understand how those offline sales goals are influenced by online marketing.

Generally speaking, some analytics goals can be business goals, but most analytics goals are online behaviors at least a few degrees of separation from your offline business goals.

How Do You Configure an Analytics Goal?

Now that we’ve made the distinction between an analytics goal and a business goal let’s look at how to configure a goal in Google Analytics. There are several ways to do this, but the three most popular ways are: 

  • Destination Pages (also known as “confirmation”, “receipt”, or “thank you” pages), or 
  • Event Tracking (which requires additional configuration in Google Tag Manager)
  • GA4 automatically tracks events out of the box so additional configuration is not always required (more info on GA4 events)

Destination Pages – Universal Analytics

Destination Pages are the easiest way to get up and running. These are typically pages that a user is directed to after a desired action, such as a thank-you page after a user has completed a purchase on a site. 

A good way to start is by making a list of all the destination pages that a user could reach on your site and which activities they map to (i.e. a completed sale, a demo request, a trial request, or a download of a gated asset). The list is a useful aid in determining which pages should be tracked as goals.

Example of Configuring Destination Pages

Note: Note: GA4 takes a different approach to destination-based goals, addressed further down.

Event Tracking

Destination pages aren’t always enough to track all of your goals. Depending on how your site is built, some online activities don’t result in a unique page being reached. Forms can be submitted without the URL in the browser changing. Call-to-action buttons can be clicked without the user being whisked away to another page. In those instances, Event Tracking is the fix. 

Google Tag Manager enables marketers to listen for those form fills and clicks and send an event into Google Analytics with a category, action, label, and value. Custom Event Tracking in GA4 differs slightly from Universal Analytics, but the concept is the same.

Example of Event Tracking

Conversion Tracking in GA4

Google Analytics 4 takes a different approach to goals. I won’t go into the rabbit hole that is the difference between Universal Analytics and GA4, but I will touch on the relevant ones for conversion tracking. 

The main difference between the two Google Analytics platforms is that UA data collection is “hit-based” while GA4 is “event-based.” In GA4, pageviews are events, so there are no destination-specific goals. GA4 also replaces the “goal” terminology and just defaults to using the word “conversion.” 

Configuring goals in GA4 takes a path of its own. To create a conversion in GA4, navigate to Configure > Events from the menu on the left side. From there, you will see a list of all events.

A screenshot of the events page in GA4

 

Once there, you can toggle on the “Mark as conversion” slider to track any event as a conversion. The finicky part here is that an event has to be feeding in data before it can be marked as a conversion from this window. 

To get around this issue, you can also create a conversion by going to Configure > Conversions and setting a “New Conversion Event” from there. When creating a conversion from this window, be sure that the event already exists or that the name matches a future event that will be created.

A screenshot of the Conversion event page in GA4

I prefer creating conversions from the existing events list just to be sure the event already exists. If the event doesn’t already exist or if you need to narrow down an existing event to mark for conversion, you can create an event from the Configure > Events window.

A screenshot of the Create Event page in GA4

Any event created will have to be based on an existing event. Take the example below.

A screenshot of the event configuration page in GA4

The ‘diversity_send_us_a_message_form_submission’ conversion below is GA4’s equivalent of a destination-based goal. In this case, we created a new event based on the existing page_view event but narrowed the new event to fire only on the thank you page. One thing to note, there currently is no regex operator in these configuration options.

What Are Some Prerequisites for Analytics Goals?

Knowing how to configure goals is only one piece of the puzzle. I’m sure you’re all tempted to race to your Google Analytics admin and add all the thank you pages you can find. But before you do, you should ask yourself if those pages or events meet a few criteria.

Here are some good rules of thumb when considering whether a certain activity should be set up as a goal:

1. A Goal Must Be Evergreen

A visitor should be able to accomplish them as long as your website (or app) exists. Google Analytics only allows you 20 goal slots per view. You don’t want to occupy one of your 20 goal slots with a “thank you” page for a temporary campaign that will only be live for one month. GA4 bumps this number up to 30 total conversions that can be configured, but you should still think carefully when setting up goals.

2. A Goal Must Require Action on the Part of the Visitor

Views of a category or product page, even if they’re important for you to measure, are not good goals because people can accomplish them sometimes just by landing on your website, without any engagement at all. Pages that can only be reached with an action—a form fill or a purchase—are better candidates.

3. A Goal Must Map to Your Business Objectives

I already mentioned why business goals and analytics goals aren’t always the same, but they should always have some kind of relationship. If you can’t demonstrate how a visitor achieving your analytics goal has an impact on brand awareness, customer loyalty, or revenue, it’s probably too generic.

A Goal Must Result in a Conversion Rate of Less than 20%

This seems counterintuitive, but hear me out: If more than a fifth of your visitors are able to accomplish an analytics goal, it’s too easy of an action for them to take and probably not a meaningful way for you to segment them versus an average user of your site.

There are some exceptions to this rate, as some sites are purpose-built to navigate a visitor to a specific action. For example, a subdomain or landing page that is built to get users to fill out a free quote request form.

A screenshot of a form on smartbox.com
An example of a page designed to navigate visitors to a specific action from Smartbox

In this case, a higher conversion rate is the norm as the site was built to get people to submit a free quote form. Tracking this as a goal is still recommended since conversion data can feed to other platforms that might tailor their algorithm to attract users that are likely to complete the same action (think Google AdWords).

Primary Goals

Once you’re sure a goal meets the prerequisites above, you should prioritize which ones you set up first. I call these primary goals. They have a direct connection to how much money your business makes.

Some examples of primary goals include:

Revenue

If you run an eCommerce business, this might go without saying. And you may already be measuring revenue by virtue of your enhanced eCommerce configuration. But there’s value in setting up goals for your cart thank you page. Why? Funnels.

Funnels allow you to configure a linear path from a cart summary page to a sale and report on drop-off at each step, which is valuable in determining where you have friction in your cart process.

Example of Using Funnels

 

GA4 does not have an option to set up a funnel-based goal. Instead, GA4 has Funnel Exploration, which accomplishes the same thing as far as letting you visualize and explore drop-off in steps to a conversion.

A screenshot of the funnel exploration dashboard in GA4

Subscription Sign-Ups

If you run a subscription model business, sign-ups where you gain a customer’s credit card information work here. If it’s a free trial where no credit card is required at the time of sign-up, I would consider holding off configuring that goal until later (see secondary goals below).

Leads

For a B2B business, where it’s impossible to close a sale online, lead form measurement is key. But not all lead forms are created equal. Some only require an email address. The ones you need to measure here are forms that generate enough information for you to evaluate whether the prospect is a Marketing Qualified Lead or Sales Qualified Lead. That means you need to be collecting a name, a company, an email, a title, and potentially a phone number.

Event Registrations

The same goes for events. If somebody RSVPs for a free meetup, that doesn’t qualify here. It needs to be a paid event only.

Secondary Goals

For goals that don’t have a direct connection to revenue, but are still important to moving people along in discovery of your product or service, consider configuring those next. Secondary goals (aka micro conversions) are tipping points to sales, socially sharing your products or services in the marketplace, or building your house list for future marketing efforts.

Good choices for secondary goals include:

Email Newsletters

If somebody wants to give you an email address to receive future discounts, news, or product information, that’s gold. It gives you a touchpoint for reaching back out to a user who may have otherwise just left your website.

Gated Assets

Collecting emails in exchange for a useful ebook, webinar, or whitepaper is also super common.

Lesser Leads

You might also have other forms on your site that have fewer fields or a generic “contact us” form that really doesn’t give you any sort of implied intent on the part of the user. These might create leads that require more vetting on the part of the sales team.

Shares of Blog Posts or Products

Don’t forget amplification of your message by interested parties via social or email. Even if the person visiting your site isn’t in the market for what you offer, they might share it with someone who is. That reach is just as valuable.

Registrations for Free Events

As with gated assets, you might provide tickets to a meetup in exchange for an email or a follow on social.

Tertiary Goals

Lastly, we have goals that indicate a higher level of engagement from the visitor to your site or app, but do not constitute a contact or a sale.

Video Views

Folks who watch videos about a product or service may just be curious, but studies find that they tend to purchase at a higher rate than most website visitors.

Ungated Assets

Many businesses offer free tools or downloads where no email is required. There’s something to be said for being useful to your target audience without a quid-pro-quo so that they’ll remember you when they want to buy.

Clicks of Major CTA Buttons

Online marketing and merchandising only works if we can convince people to click on “learn more” or “buy now” buttons. Upper-funnel content on websites might not have a form to fill out or another more substantial action to take, so recognizing which CTA buttons work to encourage people to move deeper into the site is paramount.

Average Session Duration

I’m generally not a fan of pageview or time on site-based goals. More pageviews can indicate a person is lost on your site and can’t find what they need. Higher time on site could mean they stepped away from their laptop to make a sandwich. But when you add some qualifiers and look at averages across your entire visitor base, they can become more helpful. Look for users who exceed 3x the site average (excluding bounces).

While these are just a few examples of how and why goals are tiered, it’s not always as back and white as every business has different priorities. Our blog on micro vs. macro conversions is a great resource to help you prioritize your goals.

What To Do With Your Goal Data

So you’ve established these goals. Now what? Your data is only as valuable as what you do with it, and here are some ideas for action:

    • Build segments for any user that accomplishes a secondary or tertiary goal. Use those segments to understand how much more likely those users are to accomplish primary goals than your average site user.
    • Build audiences for any user that accomplishes a secondary or tertiary goal, but none of the primary goals. Use those audiences to run remarketing campaigns in Google Ads.
    • Set incremental growth targets for these goals every year. If you know that 1,000/month convert to a lead form, set a target to improve that by 10% on top of your current pace. We set these goals because we care about improving these metrics.
    • Leverage goals in AB testing. Goals and conversions that have been configured in either UA or GA4 can be used in tandem with CRO products (such as Google Optimize) to help improve conversion rates.

Trust Your Gut With Goals

This isn’t an exhaustive list or a be-all and end-all set of rules. You know what’s meaningful to your business and what really moves the needle.

Experiment with additional Google Analytics views that can house another set of 20 goals if you’re not sure about what you’ve got in your main view. Or make the transition to GA4 to take advantage of the additional conversion slots along with other benefits.



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19, Авг 2022
How do you use SEO to scale revenue and market share? – Search Engine Watch


30-second summary:

  • When the economy and business take a hit, marketing is the first to suffer budget cuts
  • If you are asking, “should I give up my SEO?”, this article is all you need
  • Best-selling author and serial entrepreneur, Kris Jones shows you five ways SEO can help you achieve revenue

Of all the ways to start driving real growth and expanding a business, SEO might not be the first method people generally consider. After all, SEO doesn’t directly make you online sales, right? Isn’t it just all about Google and showing up in position one? Is it just about vanity?

This kind of view is shortsighted and doesn’t appear to take the whole story into account.

We live now in a time when online markets have gotten so competitive that some people are still asking if SEO is dead.

What’s the translation of that question? “Do I even stand a chance on Google anymore with all these competitors crowding up the SERPs? Should I give up my SEO?”

The answer, of course, is no. SEO isn’t dead, and you shouldn’t give up on it.

SEO is your way forward to scaling your revenue and market share. You just need to work harder at it than ever before if you want to play the Google game and get audiences to find and buy from you.

So, SEO really can drive your business growth, and I’m going to show you five ways that you can use it to achieve that end.

1. Stick with SEO long-term

I’m going to start with an item that some people might have expected to see at the end: if you want to drive your business growth beyond just the next six months or year, you have to stick with your SEO strategy long-term.

Everything that I’m going to talk about in this post–every item, from website architecture to keyword usage and on-page page optimization, to creating great content, to building backlinks–is something that will work for you, but only if it’s given enough time to breathe.

I understand that when times are tough, marketing can often be the first cost that businesses want to cut. After all, while it would be nice to be able to market yourself, is marketing really necessary to the business if you’re losing money in so many other places?

In the case of SEO (and marketing in general), the answer is a resounding “yes.”

SEO keeps your business’s online visibility evident no matter what the market looks like. And if you’ve been in business long enough, you know that–surprise!–markets recover, consumers start spending again, and businesses once again become profitable.

If you stop your SEO during a downturn with the idea that you’re going to be saving money, think of the harm you’ll actually be doing to your business when no one can find you through an online search anymore, and that includes after your market has turned around again.

See, SEO is a long game, it’s for those with stamina, those with a vision that their business will survive for many years to come.

Sure, downturns will negatively affect your bottom line, but only temporarily. Do you know what will really hurt, though? When your bottom line disappears completely, and your former place on Google gets swallowed up by all the others vying for your same audiences.

That’s what happens when you haphazardly cut your SEO after six months or a year.

When you stay with it, though, when you ride out all the storms and still make room for your SEO budget, you can really start to win.

You’ll benefit from seeing how your pages and other content are trending over time. You’ll see how you created a post around certain keywords but how that post is now ranking for other keywords and should be reoptimized. You’ll be able to continue building your backlink profile over time rather than letting it die after just a few months. And you’ll see how keyword trends change over time and allow you to target different phrases on your most important pages.

So, you see, long-term SEO is the way to go if you want to be precise and up-to-date in your digital marketing approach.

2. Use SEO to organize your website

If you want to make it easier for your business to scale its revenue and maximize its market share, you’ll need to put some serious work into your on-page SEO. This has to start with a clean website structure arranged in a logical hierarchy.

How your website’s architecture is set up depends on what kind of business you are, but let’s assume we’re talking about a fairly large ecommerce website here.

Ecommerce websites usually make good examples of good and bad website hierarchies because of the volume of pages they typically have.

Now, ideally, a website will be structured according to logic, or what will make its pages the easiest to find for users.

In the case of ecommerce websites, good main navigation would show all the main pages at the top and then have each one open into a menu when you hover over it. The menus are where everything else would be neatly broken down.

For example:

Shop Now > Categories > Products

Users could hover over “Shop Now” to see all the product categories. This structure helps because it starts more generally as shoppers are still thinking about what they want.

Once they click on a category, they will be taken to a category page that will show all the products in that category. From there, they can find the product they need or filter the results to browse until they find something.

That’s it, nice and easy.

This is the kind of structure that will allow your website visitors to convert once they reach you. Remember that confused visitors don’t make purchases, so it will pay to put some serious time and effort into simplifying your website structure if you haven’t done so already.

Clean navigation will help not only people to get around your site but also Google’s search crawlers. When Google can understand your site in the same logical way as people, it may rank it higher than a competitor with messy website architecture.

3. Target the right audiences with the right keywords

Now that your website architecture is set up right, the next step in positioning your website to scale revenues for you is to use the right keywords to target the right audiences in the right places.

Here the concept of keyword intent is key. There are businesses out there that get this all wrong, so it’s worth mentioning here.

By the way, I can understand anyone out there who is looking for the connection between keywords and driving revenues, but these are the SEO details that allow people to find you on Google, and there’s no way to make money from users who can’t find you.

We’ll stay with the ecommerce example from earlier. When you go to optimize your category and product pages with keywords, you’ll want to have intent in mind.

Keyword intent is something you should be thinking about at all phases of your keyword research.

The four main types of keyword intent are –

  • Informational – “I want to learn about something” – “how to start a website”
  • Commercial – “I want to investigate things to buy” – “best athletic items for 2022”
  • Transactional – “I’m ready to buy something right now” – “bulk printer paper buy now”
  • Navigational – “ Take me to this page on this website” – “Walmart privacy policy”

There are personas attached to each type of keyword intent. Think of it as a classic sales funnel. Users enter it with a few needs but have to do some research before buying anything. As they move down the funnel, they become more focused on taking action.

The ones who complete the funnel are the ones who end up buying something or filling out a form, basically just taking whatever action matters to you.

How does this factor into the keywords you target on your website’s pages?

Think of a category page on your ecommerce site. No one is buying anything from a category page. It may not even be possible to do so.

So, your keyword targets for those pages should be more commercial than transactional. Users who arrive on your category pages are thinking about buying, but not yet.

Maybe your keyword target for a category page of printer paper is simply “office printer paper” or “best office printer paper.”

Then, you’ll want to get more specific on the product pages, which is where people will be doing the buying. If you find search volume around them, you want to optimize for terms such as “buy hammermill printer paper now” or “hp printer paper 500 sheets.”

See how the product page keywords got more long-tail and specific? That’s called going after intent, and it’s the way to optimize each part of your website.

That way, the right users will find everything they need from you, no matter where they are on their buyers’ journey.

4. Create (genuinely) amazingly useful content for every buyer persona

Okay, so you want to continue employing SEO to accelerate your growth and increase your market share. Then you will also need to jump head-first into the content marketing game.

To an extent, this idea piggybacks on the keyword intent concept from earlier. Except that here, we’re looking at intent from the content perspective.

Once you have optimized and more or less perfected your website from a user-experience perspective, you might wonder what else you could actively be doing to bring in traffic to your website.

Content is your game at that point.

Content is what drives traffic to websites, and it’s always been that way.

From one perspective, that’s just common sense. What else would we do on the Internet if there were no content?

Taken another way, though, how exactly do you devise a content marketing plan for a website? What do you write about? How does content bring in the traffic and sales you need to bump up your market share?

Think back to keyword intent from above, specifically the informational intent.

People typically don’t navigate to a category page, product page, or other service page with purely informational intent. Traffic to those pages is more ready to do something than learn about something.

Informational keywords apply more to blog posts that elaborate on topics about your business or wider industry.

Since blog posts are often informational, that means you’ll be targeting top-of-funnel traffic that’s just learning about what you do and isn’t ready to buy yet.

But since you’re focusing on scaling revenue and market share right now, you can’t lose sight of the fact that top-funnel traffic has the potential to turn into real customers for you. Blog posts are there to nurture the leads down the funnel.

So, if content seems like a slow or pointless game to you, I assure you it isn’t. It’s one of the main ways you’re going to make it to the top.

5. Build those backlinks

Finally, if you’re looking to use SEO to drive your revenues and business growth, you’ll want to pay lots of attention to your backlink profile.

As you probably know, links mean so much in SEO. The connections among pages and domains fuel how Google understands content on the internet. They are what build authority for websites.

Why? Because Google knows that if people want to link to content from their own websites, the content must be trustworthy and worth ranking highly for people.

Higher authority usually means higher rankings, and higher rankings mean more customers that you want will see you.

But, you can’t depend on the Internet just to find your content and link to it. You have to do the outreach yourself to get your name and content out there.

When you create good content, get in touch with others in your industry to see if their audiences might find it useful. Ask the webmasters if they would like to link to it for their readers.

Or, you could use an SEO tool to find broken external links on other sites and offer up your content as a replacement for those links.

Whatever method you take, though, just be sure that you’re getting backlinks from relevant sources. It won’t matter if you get 10,000 backlinks from completely irrelevant sites. One backlink from a relevant site will count more for you.

The increased authority and rankings you get from your backlinking campaign should help you over time to sustain your showing up for the most relevant searches in your industry.

Bringing it together

All of these pieces are what you need to bring together and put in place to make the best use of SEO for scaling your revenue and growing your market share.

To the uninitiated, it can definitely seem like the tasks I mention here are not directly related to making sales and growing a business. But they are the moves that lay the groundwork for that growth.

Keeping that long vision is how you really put SEO to work for your business.


Kris Jones is the founder and former CEO of digital marketing and affiliate network Pepperjam, which he sold to eBay Enterprises in 2009. Most recently Kris founded SEO services and software company LSEO.com and has previously invested in numerous successful technology companies. Kris is an experienced public speaker and is the author of one of the best-selling SEO books of all time called, ‘Search-Engine Optimization – Your Visual Blueprint to Effective Internet Marketing’, which has sold nearly 100,000 copies.

Subscribe to the Search Engine Watch newsletter for insights on SEO, the search landscape, search marketing, digital marketing, leadership, podcasts, and more.

Join the conversation with us on LinkedIn and Twitter.





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19, Авг 2022
Understanding The Google Sandbox and Tips To Bypass It


Folks are always excited during the website planning and design process, with big expectations to see their website hit the top of the SERPs as soon as it’s launched. However, there’s a common problem that most new website owners face: Google Sandbox. 

Sadly, most new publishers don’t know that Sandbox exists. Thus, they never work at bypassing or expediting the probationary period. In this post, we’ll start by explaining the Google Sandbox and wrap up with a list of tips to bypass or expedite it.

What Is the Google Sandbox Probationary Period?

The Google Sandbox is an alleged filter that Google places on new websites or websites with recent major changes to their structure, design, or publishing schedule. The Sandbox helps Google prevent spam sites from cluttering up its results.

In effect, Google Sandbox causes new websites to struggle to rank well for competitive terms, even if their site is high-quality. However, high-quality websites get out of the Google Sandbox earlier than low-quality websites.

According to Google, the Sandbox is not a penalty. However, it feels like one because the filter suppresses a website’s ranking for several weeks or months.

Related: Google Algorithm Updates History (Till Now)

When Does Google Use the Sandbox?

Google uses Sandbox to vet new websites and major changes to existing websites. It doesn’t prefer risking to rank new websites when they might not deserve it. The Sandbox is a way to protect users by weeding out the bad apples before they can do too much damage.

Of course, Google is also trying to please its users by giving them the best search results for their intent. If a new website published low-quality articles, it would be bad for Google because users would click away and go to another search engine.

Related: Complete Google Voice Search History

How Long Does the Google Sandbox Last?

The good news is that the Google Sandbox is not permanent. At some point, your website should rank better for its target keywords if you’ve built a quality site. The probationary period depends on the website’s quality.

Related: How to Turn On Google Voice Search

Low-quality websites can stay in the Sandbox for months or even years. The highest-quality websites generally get out in a few weeks or less.

Google looks at a few factors to determine whether a website is of high quality:

1. Relevance and topicality of the content

2. Expertise, authoritativeness, and trustworthiness (EAT) of the content

3. Uniqueness and originality of the content

4. User engagement with the website

5. Website design

6. Technical SEO

7. Age of the domain name

8. Link profile

We’ll discuss some of these indicators of quality web design later, but let’s first discuss what else prolongs your website’s stay at the Google Sandbox.

1- The Level of Competition Within Your Niche

The keyword competition level in your niche matters because it tells Google how difficult it will be for your website to rank. If you’re in a highly competitive niche, such as weight loss or acne treatments, you’ll likely have to wait longer to get out of the Sandbox.

Related: SEO Keyword Research Guide

2- Your Website’s Age

Your website’s age is another priority factor. Google gives more weight to domains that have been around for longer. In general, the newer your domain, the longer you’ll have to wait in the Sandbox.

Related: Voice Search Google: The Complete Guide

3 The Number of Changes You’ve Made to Your Website

The number of changes you’ve made to your website is another pivotal factor. If you’ve made numerous changes, such as redesigning your website or changing your hosting provider, Google will take longer to trust your website.

4- Your Website’s Loading Speed

Your website’s loading speed is yet another vital factor. Google wants its users to have a good experience, so it will rank websites that load quickly higher than those that don’t.

Here’s a complete guide to improve your page speed. 

5- The Number of Pages on Your Website

The number of pages on your website also affects how long you’ll be stuck in the Sandbox. If you have a lot of pages, Google will take longer to index and rank them all.

The number of backlinks you have is another key factor. If you have a lot of high-quality backlinks, Google will assume your website is more trustworthy and relevant. However, it may backfire if you stack up too many backlinks when your site just launched.

How you acquired your backlinks is also critical. If you’ve used black hat SEO tactics, such as link buying or link farms, Google could blacklist your website and keep it in the Sandbox forever.

8- Your Previous Search Engine Rankings

If you had good search engine rankings before making changes to your website, you’ll likely get out of the Sandbox more quickly. Google will assume your website is still relevant and trustworthy.

Related: How To Check Google Rankings

9- Your Website’s Mobile Friendliness

Your website’s mobile friendliness is the last factor we’ll discuss. Google prioritizes websites designed for mobile devices because that’s its largest traffic source.

These are just a few of the factors that affect how long your website stays in the Google Sandbox.

Tips for Expediting or Bypassing the Google Sandbox

I started designing Johnnyaga.com on the 12th of June, after buying the newly registered domain on the 14th of May. I never launched it until 30th June because I was busy designing, building, and populating the website with some pre-written content.

The website managed to break out of the dreadful Google Sandbox by July 28th, despite having a new domain name without keywords related to my overly saturated copywriting niche. Honestly, such a competitive niche takes almost nine months to break the sandbox jinx.

I was overjoyed! Less than a month after launching, I landed an impression from the coveted keyword “SEO Copywriter in Jacksonville.” It meant Google was quick to trust my website.

Buying an aged domain name with a backlink profile and transferring the hosting to a reputed provider could expedite your website’s escape from the sandbox. The key is not to make any changes to your website for at least 60 days, so Google can transfer the trust it had for the old domain to the new one.

I didn’t have the time or money, so I couldn’t buy a premium domain. I had to be creative. Here are a few things I did to make it happen:

1- Take Care of The Technical SEO Before Launching

Technical SEO refers to all the on-page factors that affect your website’s ranking, like title tags, meta descriptions, header tags, etc. SiteMaps and Robots.txt are also a form of technical SEO.

Ensure you have all these in place before launching your website.

WordPress websites have a distinct advantage in this department. Yoast SEO is an amazing plugin that helps you take care of all the technical SEO.

Related: Tips To Improve On-Page SEO

2- Narrow Down The Niche

Copywriting is too wide of a niche to gun for when your website and domain names are new, spick, and span! I knew I had to narrow down your niche to have a chance of breaking the sandbox.

For instance, I didn’t just go for “copywriter.” I went for “SEO copywriter in Jacksonville.” It was an easier keyword to rank because it wasn’t as competitive. It’s not that I didn’t plan on gunning for more competitive keywords in the copywriting niche. In fact, the grand plan is to do well in other niches, such as SEO & Web Development.

Related: How To Find A Niche

New website + new domain name + too broad of a niche = Google Sandbox

3- Plan Keyword Research and SEO Strategy

Keyword research and a sound SEO strategy are the weapons you need in your arsenal to win the Google Sandbox game.

Related: Best SEO Keyword Research Tools

I knew I had to come up with a list of low-hanging fruit keywords before launching. These are keywords that are relatively easy to rank because they’re not as competitive. I used a combination of Google Keyword Planner, Ahrefs, and Ubersuggest to curate my list of keywords.

Related: Ahrefs vs SEMrush vs Ubersuggest: Which is a Better SEO Tool?

My SEO strategy revolved around creating amazing blog posts and optimizing them for the target keywords.

4- Publish High-Quality Content Regularly

Content will always be king, no matter what Google or any other search engine says. The key to ranking high in Google is to publish high-quality content regularly.

How often should you publish new content? It depends on your niche and the type of website you have. You should be publishing new content several times a day if you have a news website. Once or twice a week is good enough if you have a niche website.

Quality should always come before quality. It’s better to publish one amazing piece of content per week than to publish four low-quality pieces of content. 

Low-quality content annoys readers and drives them away from your website. Google picks up the high bounce-off rate and decides to lower your website’s ranking.

Related: Best SEO Content Optimization Tools

However, your competition will beat you with more content, holding quality standards constant. Sometimes, your competition sets the pace, and you have to publish more content than usual to keep up. It’s the name of the game!

5- Gun for Massive Social Media Traffic

My website had over 300 page views from 230 unique users before it even got an impression on the Google Search Console. The traffic was mostly from Facebook group posts.

Gunning social media traffic has two benefits. Firstly, it gives you an extra stream of traffic. Secondly, social media signals tell Google that your website is popular, and it helps you rank higher.

Trust signals are essential to rank high on Google, especially when your website is new.

6- Use Google Search Console

Google Search Console is a free tool provided by Google that gives you insights into how your website is performing on Google searches. It also helps you fix any errors so your website can perform better.

The SEO opportunities on the Google Search Console are endless. You can use it to find low-hanging fruit keywords, optimize your website for those keywords, submit your sitemap, and check for pages or posts that Google hasn’t indexed yet.

7- Promote Your Website Like Crazy

The final piece of the puzzle is promotion. You can have the best website in the world, but it’s useless if no one knows it exists. You have countless options when it comes to promoting your website.

The only limit is your imagination! You can use social media, email marketing, Google Ads, and even good old-fashioned word of mouth.

The key is to be creative and to promote your website in as many places as possible.

Get Quality Web Design

The seven golden tips I just listed are useless if your web design is substandard. Users will judge your website within seconds. They’ll leave immediately if it’s ugly, and you’ll lose a potential customer.

It’s essential to have a well-designed website if you want to rank high on Google. The dangers of hiring a cheap web designer are numerous. They might not be experienced, and they could end up doing more harm than good.

Related: What Is Website Analysis and Why Should You Do It?

A poorly designed website can hurt your brand and turn potential customers away. It can also give you a bad reputation, which is hard to shake off. It’s better to invest in a quality web designer who will create a stunning website that reflects your brand.

What Makes a Poor-Quality Website?

Google has metrics for everything, and web design is no exception. They have a list of over 200 ranking factors, and some relate to web design. Google looks at your website’s design and decides if it’s good enough to rank high.

Here are some of the things that Google checks for to determine if your web design is low-quality:

1. Outdated design

2. Lack of mobile optimization

3. Slow loading speed

4. Broken links and pages

5. Poorly written content

6. Too many ads

7. intrusive pop-ups

8. Thin content bridge pages

9. Low-quality images

10. A confusing layout

Conclusion

Google is constantly changing, and the SEO landscape is always evolving. However, the basic principles of SEO remain the same. It would help to create high-quality content, build backlinks, and promote your website.

Above all, don’t compromise the web design quality. Google is looking for a well-designed website that’s mobile-friendly and easy to use. The Google Sandbox will happily hold your website if you can’t comply with its standards.

(This post is published with inputs from John Nyaga, a copywriter and educational blogger.)



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19, Авг 2022
The best surge protectors you can get in 2022 | Digital Trends


Smart plugs are great for one appliance, but if you really want to protect your electronics and have even more outlets at your disposal, a surge protector is a better investment. A surge protector is vital if you want to keep your electronics safe from electrical power spikes. They also come in handy if the two outlets on your wall aren’t enough to accommodate all of your gadgets. The latest models have more than just a few outlets: They include smart connectivity and energy-monitoring features as well.

In addition to the ability to control a surge protector from your smartphone, some of the top-rated protectors have added safety features, coaxial connectors, adjustable cords, and USB ports for added convenience. Check out our list of top-of-the-line surge protection options for every home, office, and budget.


Amazon/Kasa Smart

TP-Link Kasa Smart Wi-Fi Power Strip

The best surge protector overall

Pros

  • Six smart outlets
  • Compatible with voice commands
  • Has energy-monitoring features

Cons

  • A bit of a short cord: Only around 3 feet long

Today’s best surge protectors don’t just protect electrical devices; they also enable all kinds of useful connections. This excellent TP-Link strip, for example, has six smart outlets that can be individually controlled with an app, giving protection while allowing you to set schedules and automatically turn them on or off. It’s also compatible with voice commands via Alexa or Google Assistant. Three USB ports provide alternative connections for charging other devices, too.

If all this wasn’t enough, this power strip also has energy-monitoring features, measuring how much power everything is consuming so you can decrease power use, if necessary. You can also check out our larger list of the best smart surge protectors for more options like this one.

Kasa Smart WiFi Power Strip

TP-Link Kasa Smart Wi-Fi Power Strip

The best surge protector overall

APC Desk Mount Power Station

The best option for small office setups

Pros

  • Great space-saving design
  • Has a USB-C charging port
  • Ideal for limited desktop space
  • USB-C charging

Cons

  • U-shape limits some setups

This professional U-shaped protector is designed to hook onto the edge of a desk for much easier access than trying to position a strip on the floor (you can also put it over a cubical wall, etc.). It has a surge energy rating of 1,080 joules. This model is also one of the few available with a USB-C charging port, as well as two USB-A ports for other connections, making it a great fit for many offices.

APC Desk Mount Power Station Surge Protector

APC Desk Mount Power Station

The best option for small office setups

The Belkin Advanced Surge Protector.

Belkin Advanced Surge Protector (BV112234-08)

The best heavy-duty surge protector

Pros

  • Connects plenty of devices: 12 outlets
  • Sliding safety covers
  • A high joule energy rating (more protection)

Having spent many years working with outlets and plug-in solutions, Belkin has experience making durable surge protectors. This extra-large 12-outlet model offers 4,00 joules of surge protection and includes an 8-foot cord for easier positioning in offices and home theaters. It’s also designed to support Ethernet, coaxial, and telephone cable connections so that all your devices get some security (no USB connections, unfortunately). The design is both mountable and includes sliding safety covers. Businesses will also appreciate the included $250,000 warranty for connected equipment.

Belkin Power Strip Surge Protector - 12 AC Multiple Outlets, Ethernet & Cable Protection - 8 ft Long Extension Cord for Home, Office, Travel, Computer Desktop & Charging Brick - 4000 Joules, White

Belkin Advanced Surge Protector (BV112234-08)

The best heavy-duty surge protector

Tripp Lite 10-Outlet

The best option for large and oddly shaped adapters

Pros

  • LED diagnostic lights
  • 10 outlets to accommodate more devices
  • Four of the outlets are designed to handle bulky adapters

Tripp Lite’s contribution is a “home and office” surge protector suitable for various electronic setups. Its handy LED diagnostic lights keep you posted about outlet status. We especially liked that four of the outlets provide enough space to fit more awkwardly shaped adapter plugs. This cord measures a standard 8 feet long. You can also choose a version with coaxial jacks to protect your coaxial TV connections.

Tripp Lite 10-Outlet

Tripp Lite 10-Outlet

The best option for large and oddly shaped adapters

Belkin 3-Outlet Wall Mount Surge Protector against a white background.

Belkin 3-Outlet Wall Mount Surge Protector

The best compact, space-saving surge protector

Pros

  • Two USB ports
  • Convenient, compact wall-mounted design
  • Cradle feature for a smartphone to sit while charging

This Belkin surge protector has a wall-mount option for setups that aim to raise the surge protector off the floor. Belkin put a lot of thought into the design of this three-outlet wall mount surge protector. Not only does it turn a single outlet into three, but there are two USB-A ports on it as well — while a small cutout on the top allows it to cradle a smartphone while it’s charging. Details like this go to show there’s a lot of utility packed into it.

Belkin 3-Outlet Wall Mount Surge Protector

Belkin 3-Outlet Wall Mount Surge Protector

The best compact, space-saving surge protector

google nest plug needs redesign

Anker 12-Outlet Power Strip

The best option for people with tons of devices

Pros

  • Lots of ports and outlets: 12 outlets and three USB ports
  • Safety features: LED indicator and Automatic Shutoff
  • Fast phone charging

Cons

  • Spacing of outlets is a bit cramped. May not be able to fit many bulky adapters

This power strip from Anker has plenty of safety features, a sizable number of outlets, and a lengthy 6-foot cord that allows you to power devices no matter where they are in the room. This surge protector has 12 AC outlets, which is more than enough for most people to connect all their devices. It also comes with three USB-A ports that are perfect for plugging in your phone and other mobile devices. Anker claims its surge protector can charge your phone faster than the original brick, cutting the time you need to connect your phone by up to one hour.

Aside from that, it has the standard safety features you would want in a surge protector. There is an LED indicator to let you know when your devices are protected, as well as an automatic shutoff to help protect them from overload.

Anker 12-outlet power strip

Anker 12-Outlet Power Strip

The best option for people with tons of devices

360 Electrical Revolve

The best wall-mounted surge protector

Pros

  • Compact design
  • Outlets can fully rotate into different positions
  • EMI/RFI filtration to help keep connections clean

Cons

  • Wall mounts are the best solution for everyone

Sometimes it is difficult to wrestle all your cables into the proper position to hook into a surge protector, and that’s when something like the 360 Electrical Revolve comes in extra handy. This surge protector has four outlets that fully rotate into different positions, allowing you to position the outlet where it is most convenient to connect your device.

It comes in a compact form factor and includes an LED light to indicate active surge protection. The only downside to the Revolve is it only has four outlets. However, if you have a lean office setup that still requires fiddling with cables, the 360 Electrical Revolve is an excellent solution.

360 Electrical Revolve

360 Electrical Revolve

The best wall-mounted surge protector

The Eve Energy Strip.

Eve Energy Strip

The best surge protector for Apple Users

Pros

  • Apple HomeKit compatibility
  • Power tracking
  • Full protection against surges, overcurrent, and overvoltage.

Eve’s surge protector is designed for Apple HomeKit compatibility, making it an excellent option for Apple users that prefer to stick to the Home app and like the idea of Siri compatibility. The compact design only includes three outlets, but they have plenty of space for clunky adapters, and there are handy indicator lights to show that surge protection is on, and which outlets are active. You can switch any of the outlets down with a single button to save on energy.

The surge protector also has a lot of value on the software side: App controls allow you to set up schedules, sync the outlets with other smart devices in your home, and track all power consumption through the device (including projected costs).

Eve Energy Strip

Eve Energy Strip

The best surge protector for Apple Users

Frequently Asked Questions

What should you look for in a surge protector?

The main things to look for are the number of outlets, the spacing of those outlets, and the length of the surge protector’s cable. Basically, you should make sure that your surge protector has enough power outlets to accommodate all the devices you need to plug in, that there is enough room between outlets for all of your oddly-shaped or large plugs and power bricks, and that the cord (if it has one; some are wall-mounted) itself is long enough to reach your devices and your wall outlet. You may also want other helpful features such as USB ports for charging mobile devices and sliding safety covers for your outlets.

For surge protection, you should consider factors such as its surge protector joule rating, response time, and clamping voltage. The joule rating indicates the amount of energy a surge protector can absorb, and generally speaking, the higher that number, the better. Home improvement retailer Home Depot suggests a joule rating of over 600. Response times indicate how long it takes for a surge protector to respond to a surge. It’s generally recommended to get surge protectors with a nanosecond or less response time.

Finally, the clamping voltage is the voltage level where a given surge protector will reduce the surge. You’ll want a clamping voltage that is less than 400 volts.

How do you know what type of surge protector you need?

It depends on your needs and how much control you want over your devices. Here are a few examples:

  • If you have a lot of devices you need to connect and protect, you may want to prioritize getting a surge protector that has enough outlets and a high joule rating.
  • If you’d prefer to be able to monitor the energy usage of each connected device and be able to control your outlets via a smartphone app, you may want to focus on surge protectors with smart outlets.
  • Also, if your home office has limited space, you may want to get a wall-mounted surge protector or a u-shaped desk clamp protector to save space.

How long do surge protectors last?

You should plan on replacing your surge protector every several years. Their efficacy does decrease over time. If it’s put to use a lot — if you get a lot of unexpected blackouts — you should replace it even more frequently.

Should I ever turn my surge protector off?

It’s not usually necessary. Some surge protectors, including some of our picks, have individual switches to turn certain outlets off if you want to save on electricity.

What’s the difference between a power strip and a surge protector?

A surge protector is simply a power strip with added hardware designed to protect devices against power surges and voltage spikes.

Do surge protectors cost more electricity?

Smart surge protectors may use a bit of extra power for their connections and indicators, but it’s not an appreciable amount. Surge protection features themselves don’t need an ongoing feed of electricity to do their job, so they won’t waste any power.

What should I plug into a surge protector?

If something uses delicate hardware like computer chips, a surge protector can help prevent damage. That includes your PC, modern televisions, laptops and phones (when plugged in for charging), game consoles and set-top boxes, and so on. As a rule, you don’t want to plug too many “large” devices into the same surge protector, as this can diminish its efficacy and cause breakers to trip.

There are appliances that don’t need to be plugged into a surge protector and actually aren’t designed for it. That includes refrigerators, washers and dryers, space heaters and AC units, microwaves, and coffee makers.

What is a whole house surge protector?

These surge protectors are larger versions that are installed into the electrical panel of a house. They’re designed to prevent surges at the source. However, they’re also much more expensive than consumer-friendly surge protectors, and they aren’t compatible with all house electrical systems.

Can a smart plug protect against surges, too?

Smart plugs are single-outlet devices designed to plug into an existing outlet. While they may seem like small versions of smart surge protectors, they don’t usually come with surge protection unless it’s specifically stated. They are more focused on schedule-setting and monitoring energy use.

Editors’ Recommendations






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19, Авг 2022
How Can We Improve Rankings For Older Content? Ask An SEO


How can you help existing webpages get new traction and move up in search rankings?

That’s the question posed by Faith in this edition of Ask An SEO. She wrote:

“I have a few keywords ranking on the fourth or fifth page of Google.

It’s been a year ranking at this position. What should I do to improve the rankings now?”

Adam Riemer from Adam Riemer Marketing shares his response with Miranda Miller, Writer & Editor, in this edition of Ask An SEO.

Evaluating internal pages that may be competing against your candidates for optimization is an important first step, he says.

Improving Page Speed and Core Web Vitals may also give you new opportunities to improve rankings.

Adam shares a step-by-step process for finding opportunities to improve existing content with local schema, improving a user’s on-page experience, getting links from relevant media sources, and more.

You can watch the full video here and find the full transcript below.

Ask An SEO: Improving Rankings With Adam Riemer [Full Transcript]

Miranda Miller: Hello, and welcome to Ask An SEO. … This week, we have with us Adam Riemer from Adam Riemer Marketing, AdamRiemer.me.

The question that people have for you this week comes from Faith.

Faith has a few keywords ranking on the fourth or fifth page of Google. They’ve been stable there for about a year, and she would like to know: What can she do to improve those rankings now?

Adam Riemer: Okay. That’s a good question and comes up way too often. I have to deal with that with a lot of clients. Well, not deal with it, but I get to solve that problem for a lot of clients.

Improving Rankings For Existing Content, Step By Step

Adam Riemer: And basically, the very first thing I do is, I’ll take a tool, whether it’s Authority Labs or Semrush; I think Ahrefs does this too.

And I’ll look to see: Do we have competing pages in those positions?

And is there one with an indent after it, maybe? And from there, I’ll be like, Okay, well… do both of these pages need to exist?

If there is nothing competing and it’s just one page there, I start to look at the page experience, and I say, Okay, why is this not the best experience for the user or for the search query?

And then we start to address, and you can look at, Do we properly explain the concept?

Is the article as good as it could be?

Is it formatted correctly? Could it use some bulking up?

Sometimes, one thing I’ve had to do a lot recently… there’s a case study on my website right now recently, I have to delete most of the copy because people just wrote copy to hit a minimum word count by actually reducing it, and just sharing the actual information.

We’ve been able to pop our clients up to the top positions from there.

Another option you can do, if everything’s perfect and your copy’s great… you can start to look at Page Speed and Core Web Vitals.

That’s not going to move the needle much, but when it does, it’s going to help you convert more traffic and decrease your bounce rate.

Another thing you can try to do is build some internal links from contextually relevant content.

You don’t want to just link to that page off of keywords for the sake of doing it.

Build out your content strategy. Look for previous articles.

If you’re on WordPress, for example, you can log in, click on posts, and then click on pages.

You do this twice and type in the keyword or a similar version of the keyword. And that’ll pull up a list of the actual pages that mention this. And you can start building words that way.

You can also use search operators. We’ll do site, put your URL in, and then in quotation marks, you’ll put in the keyword phrase, and it’ll scan through your website for mentions of that specific keyword or phrase throughout the site.

And now you have a list of pages you can build internal links from.

You can also try doing PR work. So if your content or if your page is genuinely good enough, then you can probably attract backlinks from major media, possibly bloggers.

Tips For Local Businesses

Adam Riemer: If you’re local, go for local websites and complementary companies, and try to do it that way. It won’t be an immediate result, but you will start to see climbing if it’s good.

If it’s a product page and you’re not the manufacturer, it doesn’t make sense to give you an anchor or a backlink.

So what you want to do then is you want to create content that’s worth linking to and get backlinks that way, and pass the authority to the page.

Those are all different ways you can pop up from position or page four and five to the front page of Google and possibly overtake it.

Don’t Forget About Schema

The last thing to look at, and probably should be done earlier, is the schema.

A lot of people forget that schema.org does update its libraries regularly. So you’ll want to go in and say, Do I have everything here? Did I add a video?

And is there video object schema?

Do I have FAQs on here?

Or did I add some, and is there FAQ schema?

If it’s listed as an article, because maybe you’re a publisher, there’s probably a part, and you can nest it in the has part portion of the schema.

And those are always… you can actually take your page from the fourth and fifth page of Google and bump it up to page one while achieving some featured rich results.

Evaluating A Visitor’s Page Experience

Miranda Miller: That is awesome. That’s great information, Adam.

I have a couple of follow-up questions for you.

I was wondering – when you’re evaluating page experience, the experience that any given user is having on that website and on that specific page, do you use tools to help you with that?

Or is it a largely manual process, and what are you looking for?

Adam Riemer: Depends on what I’m looking at on the page, specifically.

If I notice it’s just going really slow, then I’ll use webpagetest.org. That’s my first go-to tool because the waterfall is very easy to dissect, and they’ve now added Core Web Vitals – that’s similar to what you’ll see in Search Console.

So that way, I can say, Okay, this is rendering first. This is coming, or this is being pulled in first before we actually start to render the page, and we can move it to the end. It doesn’t need to be there.

We can identify all the fonts and everything else that’s slowing down the page.

We can also look for scripts and code that aren’t being used anymore – because it’s all just right there in front of you.

Another thing I’ll do is, a lot of time, branding teams will come in and say, “No, this is the messaging that we have to use.

And this is what we want for our thing, for our product or our service or our content.”

When in reality, that’s what they want. That’s not what the end user or what these search engines think.

And if you’re not going to give the proper words and the proper message to your users, then you’re not going to get those users.

So what I do is I make that same branding team go on a video call outside, both of us, and we will start saying the H1 tag and the top blurb to random people or the students, saying, What does this mean?

What do we offer? What do we do?

Nine times out of ten, people can’t answer, and they have no idea. And it really drives it home.

I’ve made a fortune 500 CEO actually stand outside and say what his branding team made us put on the website – it did not go well.

But it drove the point home: That nobody knows what it is we do or sell or what the content of the article’s supposed to be.

And this is a great way to start to make it resonate; okay, let’s keep the messaging while keeping branding and tax. So there’s a good balance. So really, it just depends on what the goal is and what we’re looking at for page experience.

Tips For Getting Noticed By Busy News Media Professionals

Miranda Miller: That’s great. And the other thing I wondered about is when we’re talking about link building and getting in front of news media and, you know, people who might give you a relevant link.

What tips do you have to stand out in a jam-packed inbox?

Adam Riemer:

Avoid “MeWe” syndrome and compliment them.

And I actually did this with a client yesterday. I said, “Your email was not the best it could have been.”

They were like, “Why? We covered everything.”

That’s the problem. Let’s go through and read this.

And every time a sentence starts with “I,” ”We,” “Ours,” or “My,” I put a finger up. And if those words appeared in the sentence again, they get two fingers for each one.

So within the first three sentences, we had already hit 10 fingers pointing up.

How is this about the journalist? They were like: “Because they write about this topic.”

But it’s not about the journalist. “About the journalist” means you’ve read two or three of their articles and probably visited their social media.

So what I do is I look for an older article that they’re probably proud of and a recent one that are both topically relevant.

And then I say,

“Hey, thank you for your article about this, this and this. The point about halfway down where you mention WordPress versus Wix versus GoDaddy, for example, and the way that you called out the brand new features that launched, I had no idea that you could do this with X, Y, and Z CRM systems or CMS systems.”

So then you want to say, “I also notice you updated here where you have WordPress versus Squarespace. Have you considered doing a comparison chart and maybe adding X, Y, Z in, and X, Y, Z would be the new client?” Just to introduce and say, they have these features, including the ones you personally enjoyed in your review under the pros and cons list here.

And now what you’re doing is you’re showing you actually read it, and you’re giving a reason to include, and you’re saying, this is the only one.

Or you can say, “X, Y, Z company has this feature just like this company. And just like that one, but it’s not available there. And they’re actually doing this. I work with them. I would be happy to give you a complimentary account if you’d like to review it.”

If it’s just a product page… like, we’re both wearing T-shirts. So maybe it’s the top 30 T-shirts or the best 30 T-shirts for interviewing on Search Engine Journal.

So we go in, and we see Cosmopolitan and Refinery 29 and Rolling Stone and all these other publications – one, you’re going to need an affiliate program because they’re all affiliate sites now.

And two, you’re going to also need to cater to the journalist. Well, that’s actually not true because the journalists in those publications specifically do have editorial control, and not everything on those lists has to be an affiliate link. It just helps, which means you don’t get your backlink because it’s gonna go through a 307 redirect.

But this is me rambling. And I’m sorry, please keep me focused.

Miranda Miller: You’re good.

Adam Riemer: Good for hours.

Miranda Miller: That is a lot of great advice. And as an editor, I can tell you, we can smell it a mile away if you’ve just dropped our name in there and didn’t actually, like, put any homework into what the publication is about and why we would link to you.

And yeah. If… what did you call it? “MeWe” syndrome – if you’re just talking about yourself. You’re just that guy in the corner at the party. Nobody wants to talk to you, nobody wants to give you a link.

Well, thank you, Adam. I really appreciate your time.

Adam Riemer: Can I finish the one part real quick? Sorry. So, yeah.

So when you’re going through that list, it’s not enough. You can click on the author’s name, and you’ll see all of the articles they’ve written.

So what you want to do then, because we’re going to be pitching our T-shirt, is we want to say: “Okay, your article here, I had no idea that Lululemon produces T-shirts.”

And then say, “In your recent one, the third one down where you featured the green T-shirt with XYZ prank is stunning. Thank you for the link off to Nordstrom. Our company offers this type of T-shirt, which is missing. It’s made from an eco-friendly thing here, which I notice may be a big topic for you because you wrote about eco-friendly hair ties and eco-friendly telephones.”

I’m just looking at stuff that’s on. And it sounds weird. I have hair ties. I just bought them for my neighbor.

That’s how you get in front of them: You show that you actually paid attention.

You thank them for their advice, and you cater to what matters to them and take out the mentions of “I, we, and our,” and talk about them to them and compliment their work. That’s how you do it.

We get about… out of every five emails we send, we get about three responses, and usually, at least one of those turns into a yes, because we take the time. We don’t have as much outreach, but it’s more effective outreach.

Miranda Miller: Nice. I love that. There’s no spray-and-pray happening. Exactly. Well, thank you, Adam,

Adam Riemer: I’m sorry for interrupting.

Miranda Miller: No, no, you’re good. And thank you, Faith, for the great question.

We will have a transcript and some highlights from Adam’s advice and the tips that he shared on searchenginejournal.com. So check that out, and you’ll find a link there to submit your own questions for Ask An SEO. Until next time. Thank you.

Adam Riemer:

Bye, thanks for having me.

More Resources:


Editor’s note: Ask an SEO is a weekly SEO advice column written by some of the industry’s top SEO experts, who have been hand-picked by Search Engine Journal. Got a question about SEO? Fill out our form. You might see your answer in the next #AskanSEO post!





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19, Авг 2022
How to Spot the Best Local SEO Companies: Things to consider before you hire a Local SEO Agency


Are you looking for the best local SEO companies? This should help you suss out everything you need to know about separating a good SEO Agency from a bad one. Additionally, we’ll review the major things to consider when you are picking a local SEO company and some questions you’ll want to ask them before hiring an SEO expert for your business.

Table of Contents

Checklist: Things to consider when you are picking Local SEO Companies

The Local SEO Agency you’re considering should have a good reputation, which can be demonstrated by outstanding case studies, recommendations from happy clients, top-notch reviews on search engines like Google, or fervent social media recommendations. Make sure they have a track record of being dependable, maintaining their promises, and exerting constant effort.

  • Makes reasonable promises

Experienced local search companies won’t promise to “get any site to the first page of Google”. They’ll help you keep your expectations in check and connect campaign outcomes to the aims and objectives of your business. This includes doing keyword research and looking at your current online presence to see what’s the best outcome you could expect for your local SEO campaign.

  • Consistently produces results

Local clients are attracted to an established agency. They are aware of the significant pressure local businesses are under, many of which are battling to remain open. Experienced businesses concentrate on producing results that will boost the prosperity of their local clients.

  • Uses innovative strategies and tactics

Local SEO is always changing. The developments that are taking place in the industry should be known to your agency. They should be able to explain both the updates or modifications they’ve decided to make and why they did so. They must also be able to cite several sources that explain the changes they track.

Their employees must have several years of experience and have managed many local search campaigns. Your account shouldn’t be managed by inexperienced interns, and your agency shouldn’t be required to learn the ins and outs of local search at your expense. You should verify that employees are certified, regularly trained, and skilled in their positions.

  • Uses Data Security Best Practices

From a security and reputation management perspective, it’s best to not work with a full-service marketing company that doesn’t take data security seriously. They will likely be warehousing valuable and potentially sensitive user data from your Google Analytics, Google Search Console, or looking at other confidential aspects of your business. Beyond those concerns, about loss and accidental disclosure it’s important that they understand how to comply with data protection regulations, including GDPR, and CCPA to guard user privacy so you can avoid regulatory fines.

  • Effectively Communicates 

A reputable agency keeps customers informed on a regular basis about the success of their campaign and any pertinent market changes that may have an impact on their company. They’ll collaborate with you to develop a timetable (weekly, monthly, etc.) and keep you informed of the project’s status. In the event that something goes wrong, they will contact you right away to explain what transpired, why it occurred, and how they plan to avoid it in the future. Additionally, if anything goes well, they’ll do this.

When a company you’re contemplating doesn’t exhibit these qualities, it’s a huge warning sign. These qualities are the prerequisites if you want to partner with a marketing firm.

Questions you should ask an SEO agency before consulting

Have you worked with companies in our industry?

Are they familiar with companies in your industry? Ideally, the answer to this would be, “yes, and we can tell you how we got them local search results.” If the response is “no,” it’s not necessarily an immediate reason to write the business off.

They might have experience with brands that are comparable to yours and be qualified to support the development of your business.

The case study examples they offer are crucial in this situation so that you can decide whether the work they accomplish for others would be advantageous to you.

What kind of local SEO Strategies and programs have you created before?

This question is related to the one about but a bit more specific. Ideally, they would have helped a business in your industry and deployed a local SEO program that was targeting similar SEO objectives or metrics that were successfully met. It might also be helpful to understand their ability to use out-of-the-box thinking (Walmart link) to solve complex SEO problems. 

Can you promise results from Local SEO?

Many SEO firms attempt to assert that they can guarantee results or in some other way have a “proven” connection to the search engines. Guaranteed page one ranking for any term within the first six months is a ubiquitous line in SEO when asked about forecasting results.

You don’t want an SEO agency that simply makes unrealistic promises or sets unrealistic expectations. They should be clear, honest, and communicative about what you should expect.

So, their answer should be something like, “There is no way to promise immediate SEO results but we do provide data-backed strategies and methods that have produced successful results over the medium- to long-term.”

What Search Engine Optimization components should we think about outsourcing?

The SEO agency should, in a perfect scenario, be able to manage any SEO work that is assigned to them. It will simplify communication and project management if they can handle any part of the process.

However, they ought also to be able to offer you some suggestions on particular areas where you may start working with them. For example, this might include:

  • Link building
  • Local listings management
  • Local content creation
  • Technical Audit

Even local SEO has many facets, so if not a red flag if they outsource some minor things.  However, you might want to ask so you know who your point of contact would be for various components and how involved your internal team does or doesn’t need to be.

What Metrics Should Be Analyzed and Which Should Be Given Priority?

Ultimately this is going to be dependent on your business goals but it’s likely to involve improving:

  • Lead Generation
  • Sales
  • Rankings 
  • Organic Traffic
  • Backlinks

Remember that SEO is about more than just enhancing your traffic or rankings or lowering bounce rates and enhancing user experience. There’s tremendous potential in SEO for conversion rate optimization, discovering lucrative and untapped organic queries, and implementing an SEO strategy to capitalize on that research. 

Which Reports or Monitoring Updates Can We Expect to Receive?

So, you’ve found the best local SEO Company ever, what now? Well, if they’re the best local SEO company but they are bad at communicating progress, obstacles, and status updates then you might be better off with the second best. 

Hopefully, they have a defined Point of contact that is responsive and has a thorough understanding of your local strategy so they can answer any questions that you or your stakeholders have. 

Another nice feature that LSG employs for clients is custom dashboards. This allows you to track the real-time progress of your SEO program and marketing strategies for a high-level view and zoom into the granule details. You can see clicks, impressions, rank tracking, and even filter by funnel stage so you can see just how keywords in each section are performing.

What Are a Few of Your Best Customers or Case Study Examples?

Again, the case studies you will want to see will depend on what metrics and local SEO services you need help with. Obviously, you’d want them to show local SEO chops in the specific areas they will provide to you (i.e local content marketing, link building, local listings management, citations, etc). For example, LSG case studies  look something like this:

  1. Reciprocity Case Study – B2B SaaS – SEO Content Strategy & Link Building
  2. AutoNation Case Study – Multi-location – Local Market Research, SEO Strategy, & Local Content

If they don’t have case studies that match the specific SEO marketing strategy you had in mind there are other questions you may want to consider in lieu of a case study:

  • What creative SEO Strategy or marketing solutions have they employed with other clients?
  • Are they able to craft custom local strategies and SEO packages or are you going to get a one-size-fits-all consulting treatment?
  • Can they create content for local customers that targets your potential customers successfully? How have they targeted a local market, local audience, or specific online searches in the past?
  • How experienced are they with local listings and directory sites like Google My Business, Yelp, Bing, or Yellow pages?
  • Can they work well with your other online marketing channels like pay-per-click (PPC), Social Media Marketing, etc.?
  • Have they won awards for SEO marketing campaigns or other digital marketing services?
  • How does their pricing compare to the return they’ve been able to achieve for other clients?

It’s also valuable to get a general understanding of a local SEO company’s typical kind of client and the brands that they’ve worked with beyond just asking if they’ve worked with companies in your industry. Their ability to work with larger brands might give you an indication of their ability to produce consistent results.

What to Expect from an SEO-focused Digital Marketing Agency

Your Digital Marketing Agency should have a demonstrated Knowledge of Local SEO and Ranking Factors. A good local SEO company will have the staff, procedures, and assets required to present you to local searchers. Your plan will be developed by a trustworthy provider using the following local search ranking factors:

  • Google My Business or Google Business Profile: The keywords for your business title, description, and proximity, as well as the primary and secondary categories. This helps Google’s algorithm match how relevant your business listing is for local rankings and what SERP to show for a user’s given search query.
  • On-page signs: On-page SEO can address ranking factors like domain authority and NAP consistency issues—NAP stands for your business name, address, and phone number (NAP). When your NAP information is outdated on your site or Google my Business then it creates problems for your ability to rank properly in Google search & Google Maps. This is particularly important for multi-location businesses with many business locations.
  • Link Signals: Examples of link signals included the Inbound anchor text, connecting domain authority, and linking domain quantity.
  • Local Citations: These can be from generic, niche, and hyper-local sources. Citations should be consistent, accurate, and clear. Citations come from directories, social networking or review websites, in applications, and on a variety of other websites.
  • Online Reviews: Reviews are considered by looking at review recency, quantity, quality (i.e the number of positive reviews), velocity, and diversity. The impact on local search performance increases with the strength of your review profile.

The local search firms you’re thinking about will go into detail about what they’ll do for your business. Along with explaining why they are doing it (i.e., to appear in Google’s local pack), they will also describe the outcomes they anticipate for you. They won’t overburden you with technical speak. They’ll maintain simplicity.

They’ll explain the ranking factors to you if you’re unfamiliar. Each of the aforementioned factors will be discussed in as much (or as little) detail as you require. They should also give you any samples or supporting data you need to see how these ranking elements are applied.

The best local SEO companies will connect all of this to revenue or your primary business objectives. They’ll show you how their work will enhance the traffic, leads, and sales for your business. Lastly, they should be able to provide you with accurate predictions and predictions that get better over time. 

If you’ll looking for Local SEO help that’s chat. Local SEO Guide has been helping big enterprise brands, startups, and multi-location conquer Google since 2006.

The post How to Spot the Best Local SEO Companies: Things to consider before you hire a Local SEO Agency appeared first on Local SEO Guide.

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19, Авг 2022
High on Google: How to Improve Your CBD SEO


The “green rush” is showing no signs of stopping. CBD-infused foods and cosmetics occupy more and more supermarket shelves — but hemp and cannabis brands still face advertising challenges.

That’s why SEO is often the only option for CBD companies. If you want to expand your reach beyond a local brick-and-mortar store while complying with ever-changing regulations, this post is for you.

We’ve put together the best CBD SEO practices that can help businesses rank higher on Google Search. You’ll learn how to reach your target audience and stake out a good spot for your brand early in the game.

Why Do CBD Companies Absolutely Need SEO?

The CBD market was valued at $4.9 billion in 2021 and is expected to reach a whopping $47.22 billion by 2028. You still have a chance to become an early adopter — start leveraging SEO to promote your CBD business before the segment gets too crowded and competitive.

SEO will remain relevant to businesses as long as search engines exist. It’s true that their algorithms get smarter day by day, and it’s getting harder to achieve quick wins, but the SEO basics haven’t changed too much.

If you invest time and effort into your CBD SEO and SEM, you can expect to see positive long-term results in a few months. Since the CBD industry is here to stay, it is a reasonable timeframe, especially considering the SEO benefits for cannabis brands.

So, what exactly can you achieve by optimizing your website for search engines?

  • Generate more quality leads. If you target the right keywords, your website will attract users with strong purchase intent but also educate and convince those still on the fence about CBD products.
  • Build brand authority and credibility. Users trust high-ranking resources — over 25% click the first organic search result, and less than 2.5% scroll beyond position #10.
  • Target multiple audiences. CBD products have a wide target audience, including various age groups, so you can gain more attention by targeting different segments with a wide range of keywords and content.
  • Reduce your brand’s dependency on social media algorithms. Make sure that your marketing efforts won’t go down the drain just because someone reported you on Instagram or TikTok suddenly banned your viral video.
  • Avoid the risk of being banned for paid advertising. In the case of CBD products, the unwritten rules of SEO are more straightforward, reliable, and predictable than the Google Ads policy or Facebook’s guidelines.
  • Save time and money by getting more organic traffic. SEO means playing a long game and ensuring that your website will bring you more and more leads in the future without your active participation.
  • Improve your general brand visibility. Increase brand awareness by getting more unique visitors and placing your brand name among the most trustworthy and sought-after CBD brands.
  • Invest in a long-term marketing strategy. Working on your SEO will help you polish your offer, make valuable connections through link-building, improve the usability of your website, and fill it with content that your potential customers truly need.

10 SEO Best Practices for CBD brands

If you’re new to SEO, it’s quite easy to get overwhelmed by the sheer amount of information out there. Thankfully, you won’t need to dive deep into technicalities if you are using any of the top code-free content management systems — they’ll do most of the work for you.

For example, they can automatically generate your XML sitemap or instantly compress, resize, and convert your images to make your pages load faster. That being said, some SEO activities can’t and shouldn’t be automated, and that’s what we’re going to discuss in this section.

SEO tips for CBD companies

Follow these tried-and-true tips and best practices for cannabis SEO to get ahead of the competition without having to spend a fortune on risky ad campaigns or play it too safe on social media.

#1. Run an SEO audit

Before you start doing any optimization, you need to find out what exactly needs to be improved. An SEO audit is the best way to do that.

It helps you identify issues affecting your organic search performance. In other words, it’s like a full health check-up for your resource, and it also needs to be done regularly.

An SEO audit can show you if your website has:

  • JS and CSS errors
  • slow load time
  • poor website architecture
  • unnecessary code
  • duplicate content and titles
  • missing alt tags
  • duplicate or missing meta descriptions
  • broken or irrelevant external and internal links
  • any of the common UX mistakes
  • identical or missing header tags
  • content gaps

A thorough audit can take days or even weeks to conduct. You can perform some parts of your SEO audit yourself using intuitive online tools like this free website SEO audit tool. However, to fully understand the bigger picture, you might need to hire an SEO professional or an agency.

#2. Analyze your competitors and their keyword strategy

The CBD market gets more crowded day by day, so you need to monitor your direct and indirect competitors and the keywords they’re targeting.

This helps you not miss out on opportunities and better understand how to start winning in the SERPs (Search Engine Result Pages).

SEO tool by Semrush(Image Source)

In addition, keyword research helps you discover trending searches and generate new keyword ideas.

You can do this manually on Google or use the Google Ads Keyword Planner, but most marketers rely on keyword research tools. You can, for example, use our free keyword planner for Google, which shows search volumes, competition, difficulty, and relevant keywords.

#3. Improve your website loading speed

According to a Google and Deloitte study, a mere 0.1s increase in loading time can boost sales conversions by 8.4%, average order value by 9.2%, and bounce rate by 8.3%. Plus, it’s an official Google ranking factor in and of itself, so speeding up your site is a must.

There’s no need for guesswork — just try Google PageSpeed Insights, Test My Site, GTmetrix, or Pingdom Website Speed Test to measure the loading speed of your website and pinpoint any potential issues.

 Measuring website load speed(Image Source)

The aforementioned website speed test tools can also generate recommendations for your website and help you address specific problems to improve your site’s loading speed.

#4. Make your website mobile-friendly and conversion-oriented

Mobile-friendliness is a crucial factor for cannabis SEO, which hardly comes as a surprise. If you sell lifestyle and wellness products, you want your customers to be able to purchase from you with ease, without having to change devices. Otherwise, their bumpy user experience will totally undermine your selling proposition.

That’s another reason to conduct an SEO audit. A comprehensive audit will tell you how mobile-friendly your website is, which is a huge ranking factor since mobile devices account for more than half of organic search engine visits. Also, companies that commit to great mobile design see increases in revenue of 32% on average.

#5. Analyze user intent and target more specific keywords

The CBD market is predicted to grow at a compound annual growth rate of 21.2%. It makes sense to target a specific niche instead of trying to fight all the biggest players at once.

To achieve that, you need to target low-competition, long-tail keywords that are more relevant to what your target customer is searching for. Targeting more general, highly competitive keywords would be more expensive. Also, many of them are purely informational.

Use the keyword tools we’ve mentioned above to discover easy-to-target keywords your competitors are sleeping on.

Results for running shoes in HOTH Keyword Planner

Most even calculate the so-called keyword difficulty for you — a complex metric showing how easy or hard it is to rank for any particular keyword.

#6. Don’t forget about meta tags, H1s, and alt tags

It’s easy to get carried away and forget about the essentials — even if your CMS auto-generates meta descriptions for you, it’s still better to double-check them and manually optimize them for your key website pages.

The same goes for headings — make sure that all your important pages include semantic keywords and relevant questions in subheaders and use the correct header tags. Your headings should accurately summarize the contents of your page, not only highlight relevant keywords. By using different header tags, you can create a clear and intuitive hierarchy for each of your pages.

Although image alt tags aren’t as crucial for SEO, they can positively impact your ranking because they make your content more accessible for visually impaired users and visitors with slow Internet connections.

#7. Focus on local SEO

If you own a physical store, you can target potential customers living or working in close proximity to your business. To put it another way, when someone performs a local search for CBD products, your store’s name will pop up in the results.

Local SEO is another way to create organic visibility for your brand. Unsurprisingly, Google does not reveal the exact ranking factors, but the company does shed some light on what business owners should do to appear in local results on Google Maps and Search:

  1. Enter complete business data (address, phone number, category, etc.) and keep your information up to date.
  2. Verify your business location.
  3. Update your business hours info regularly.
  4. Actively respond to customer reviews.
  5. Add photos demonstrating your products or services.

#8. Work on your internal linking

Internal links point from one page to another and help users and search engines discover related pages on your website. They create logical connections between your website pages.

 Internal linking for CBD SEO

This optimization tactic is often completely neglected or underutilized, even though it’s practically free. You can use it strategically to boost your cannabis SEO by:

  1. Passing authority from “more influential” to “less powerful” website pages.
  2. Enhancing your UX by helping your visitors discover more of your content.
  3. Using internal links to provide more context.

You can evaluate your existing internal linking by using one of the SEO tools we recommended earlier.

#9. Create authoritative CBD content and earn strong backlinks

Backlinks are considered to be the lifeblood of SEO — they give your pages “weight” and make them more trustworthy resources in the eyes of search engines like Google.

Create authoritative, in-depth CBD-related content and use it for guest posting and earning quality backlinks. Participating in the online CBD community allows you to improve your SEO while also sharing your knowledge and expertise.

CBD-related content for SEO
You can work with opinion leaders and lifestyle bloggers to get extremely valuable backlinks from related websites. Since CBD oil is all the rage, many creators and magazines will be happy to review a new product or interview you as a CBD entrepreneur.

Here are more reasons why you should double down on content marketing to boost your CBD SEO:

  1. Educate your audience on the science-backed benefits of CBD to increase dwell time and win their trust.
  2. Use informative SEO-friendly blog posts to drive organic traffic.
  3. Prove your brand legitimacy and leadership.
  4. Attract a new audience through guest posts.

Make sure to run an SEO link audit regularly — it will allow you to check your website link profile and spot broken or low-quality links.

#10. Use social media to drive website traffic and help your SEO

Even if you can’t run promotional campaigns on social media, you can still attract attention to your CBD brand and make it more visible. Here’s how Instagram and other social platforms can help you with that:

  1. Distribute your content more efficiently and attract high-quality leads.
  2. Use social shares to signal to Google that many users are interested in your offer.
  3. Create searchable high-value content pieces such as podcasts and share them on social media.
  4. Publish expert videos to encourage backlinking.
  5. Build your brand community and make your audience more engaged.
  6. Strengthen your brand reputation to indirectly demonstrate the validity of your website to Google.
  7. Increase brand recognition and get more organic traffic.
  8. Boost your local SEO by getting tagged and mentioned in relation to a specific location.

Create your CBD SEO strategy in a hands-off manner

While you can invest the time in managing these SEO best practices yourself, imagine the luxury of having your own personal SEO expert working one-on-one with you. That’s what HOTH X is — we offer comprehensive and personalized SEO services.

We design a customized CBD SEO strategy for you, execute it, and send you transparent reports showing everything we’ve achieved. On top of that, we offer flexible pricing and packages.

Book a call to get your free 30-minute strategy session!



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